Uber broke Apple’s IOS privacy rules by secretly tracking users even after the users delete the app. Tim Cook, Apple CEO threatened to have the popular app taken off the app store.
Tim Cook said to Travis Kalanick in a meeting at Apple headquarters, Cupertino, California ” So, I’ve heard you’ve been breaking some of our rules,”. The statement left Kalanick petrified and he immediately ordered the end to the practice. Kalanick realised his company would suffer a loss if removed from apple app store.